WWJD .... Will this work in the PC world?

A local firm has a catchy email circulating with subject line citing "...humor in marketing."  I took the bait and followed the link.  The material deals with the television show Seinfeld, a program about nothing.  

WWJD.... What would Jerry Do?

The crafty play on words (e.g., WWJD) does not really become obvious until the end of the newsletter.  

The newsletter has a concise summary of using humor in a marketing newsletter.  There are times when it is fun to slide a word in from Anu Garg's A.Word.A.Day email, like "causerie ".

Ciao!